“With very few exceptions, there were no author or illustrator credits listed on the covers, so that the image drew one’s full attention,” Marcus reports. “The publisher focused on topics people would recognize-fairy tales, bedtime stories, Mother Goose, nursery songs-thinking parents might recognize something that had resonance with their own childhood experiences.”Ĭonsumer recognition was also an objective of the books’ easily identifiable design. “ The Poky Little Puppy was the only original story among the 12 debut books,” Marcus says. And in 1947, a major new channel for sales opened when the books became available at supermarkets.”Īnother distinctive feature of LGB was the premium that its publisher put on consumer familiarity. I grew up in a town that didn’t have a bookstore, and my mother would buy me Little Golden Books at Woolworth. “Not only could people afford them, but they had easy access to them. “For starters, they were much more widely available than any other children’s books when they first came on the market in the 1940s,” he observes. “Little Golden Books are a real example of the democratization of publishing,” Marcus says of the line’s impact on the children’s book industry.
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